Data Transformation

There have been many solutions over the years that perform the standard “extract, transform and load” operations needed for data transformation or synchronization. Increasingly, companies are deploying middleware or translation appliances in order to manage this process between two applications, such as Salesforce.com and an on-premise Oracle server. However, these solutions do not address the more complex data transformation needs of many companies, such as transformation across enterprises and external systems. And with multiple internal and external applications, these solutions do not synchronize data across all applications. Business-to-business data transformation requires not only more sophisticated translation capabilities but also the mediation and management of connections, protocols, data formats, business rules and security policies.

Not Your Father’s Data Transformation

At Hubspan, we help companies extend data transformation across the firewall to business communities, such as your suppliers, customers, business partners and others.  We go beyond the basics to incorporate data transformation into the overall business process, automating critical transactions to help your business increase its agility, communication speed and service.  Data transformation is just one part of the overall Hubspan service.

Hubspan solutions transform and synchronize data as part of an overall integration process

Advanced Transformation and Professional Services

The Hubspan solution moves beyond simple file exchange and data translation by providing customers with a full suite of advanced transaction processing services and professional services, including:

• Complex Transaction Choreography:  Complex transaction choreography allows an organization to define multifaceted business processes involving multiple data exchanges with one or many external companies or systems.  An example of this would be a Purchase Order that requires specific information within it to be passed to a third party, such as a logistics company, as the PO flows between buyer and seller.
• Multiple Data Transformation: Some of the greatest integration and processing challenges to enterprises revolve around the need to process many incoming data objects together, and resulting in many outputs. This challenge has resulted in companies building integration infrastructures that are nearly as costly as the systems which they integrate. Hubspan and the WebSphere Transformation Extender (WTX) technologies in the WebSpan solutions are able to process natively many data inputs together, with a “single read of the data,” and to provide these combined input processes to many outputs in a single process.
• Data Persistence and Correlation:  The Hubspan solution is able to persist data within the system for later use. This may be data on a particular transaction or metrics associated with a particular set of transactions. Data can then be made available to downstream transactions, a process known as correlation, which allows an organization to create higher level business processes based on different transaction flows.
• Business Rules:  Business rules are a means of implementing and enforcing business policy through the externalization of the business. With Hubspan, the business rules govern the logic, policies and actions behind the flow of data/information based on requirements and the business rules that underlie the integration transaction. Hubspan’s ability to create, define and follow basic to complex business rules is one of its differentiations in the integration market. Business rules can govern what data is tracked throughout multiple transactions.
• Event management:  Event management provides the ability to create business workflows based on events other than the receipt or sending of a transaction. An example of event management is a supply chain manager wishing to be notified of abnormalities in a material replenishment process. Such abnormalities may include the absence of important transactions, or the presence of unusually low transaction flow.
• Security: Customers are ensured of the highest level of security throughout the transaction across the varying messaging models and data formats, including encryption of data, authentication utilizing digital certificates or other means, authorization rules, non-repudiation to prove identity of sender, and masking of censored information. This also includes security mediation across differing security policies or practices.