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Successes of Multi-Enterprise Integration

Hubspan Presents: “Benefits of Straight-Through Integration”

Integration-as-a-Service Leader to Discuss Real-World Successes of Multi-Enterprise Integration

Seattle, WA – December 5, 2006 – Most organizations have successfully integrated business applications within their four walls. Many now are grappling with how to extend an integration framework to both trading partners and customers in a way that not only shares information, but also powers multi-enterprise transactions.

In the webinar “The Benefits of Straight-Through IntegrationT,” Trisha Gross and Tim Ratliff will discuss how industry leaders are seeing tangible business results through the strategic use of Hubspan’s innovative Integration-as-a-Service (IaaS). Examples will include successes in customer-facing integration, as well as B2B consolidation. Attendees will learn how companies have overcome obstacles to integration, grown top-line revenue as much as 25%, dramatically improved customer service, and achieved competitive differentiation.

At the core of Hubspan’s IaaS is Straight-Through IntegrationT (STI) which is a set of technologies that structures information so that it can be readily used by customers’ and trading partners’ business applications. STI transcends mere data translation and transport to enable data aggregation and choreography of complete, multi-enterprise transactions. The result is that companies can easily connect with other organizations at the business process level-without forcing trading partners to change normal procedures or technology infrastructures.

Date: Thursday, December 7, 2006

Time: 2 pm Eastern, 1 pm Central, 11 am Pacific
Topic: The Benefits of Straight-Through Integration
Replay: www.hubspan.com/resources/
Speakers: Trisha Gross, Senior Vice President of Global Services, Hubspan

Ms. Gross has worked with industry leaders such as Maytag and Pansophic Systems where she implemented ERP systems throughout the U.S. and Europe, acquiring broad, deep experience in manufacturing and services environments. She has also developed and launched a hosted e-procurement application designed to create web-based trading communities at Seattle-based Concur Technologies. In her current role at Hubspan, Ms. Gross is responsible for all aspects of ongoing customer relationships.

Tim Ratliff, Senior Director of Marketing, Hubspan
Mr. Ratliff has led large teams in deploying EAI and ERP solutions within Fortune 500 companies and is experienced in focusing cross-enterprise integration efforts. Previously at Dell, he was responsible for B2B demand chain integration, driving customer acceptance to a high level and helping to create a new revenue channel for the company. Today at Hubspan, Mr. Ratliff is responsible for directing the company’s marketing programs and serves as chief strategist for Hubspan’s real-time customer integration solution.

About Hubspan

Hubspan’s Integration-as-a-Service (IaaS) solutions reduce the cost of managing business integration and deliver a higher level of cross-enterprise speed. Hubspan drives better results by more closely integrating processes, transactions, and applications between companies. Hubspan’s Straight-Through IntegrationT enables faster turns on a diversified flow of transactions and new collaborative services across a business network of customers, business units, suppliers, and partners. Headquartered in Seattle, Washington, Hubspan has facilitated over $150 billion in trade by connecting more than 7,200 trading partners in 34 countries. For more information, please see www.hubspan.com.