Strategic Value of Customer Integration

Hubspan and Barnes & Noble.com Discuss the Strategic Value of Customer Integration in September Webinar

SEATTLE, Sept. 19, 2006 – Most companies have pushed the cross-enterprise integration envelope in their relationships with suppliers. The biggest challenges remain on the customer side, and going forward, the largest top-line gains.

Hubspan will present “The Strategic Value of Customer Integration,” a webinar that discusses how Barnes & Noble.com and a leading bio-tech firm use Customer Integration to drive strategic results. Profiles of these companies will demonstrate how they grew revenue, dramatically improved customer service, and achieved competitive differentiation with Hubspan’s Integration as a Service (IaaS) solution. In addition, Barnes and Noble.com will provide a first-hand account of tangible benefits received.

Date: Thursday, September 28, 2006

Time: 2 pm Eastern, 1 pm Central, 11 am Pacific

Topic: The Strategic Value of Customer Integration

Register: Events at Hubspan

Speakers: Tim Ratliff, Senior Director of Marketing, Hubspan
Joshua Greenbaum, Principal, Enterprise Applications Consulting
Miles Williams, Director of Affiliate Sales, Barnes and Noble.com

About Hubspan

Hubspan’s Integration as a Service (IaaS) solutions reduce the cost of managing business integration and deliver a higher level of cross-enterprise speed. Hubspan drives better results by more closely integrating processes, transactions, and applications between companies. Hubspan’s Straight-through Integration(TM) enables faster turns on a diversified flow of transactions and new collaborative services across a business network of customers, business units, suppliers, and partners. Headquartered in Seattle, Washington, Hubspan connects more than 7,200 trading partners in 34 countries. More information at www.hubspan.com.