Expands Service To Support Commerce XML

Hubspan Expands Service To Support Commerce XML (cXML)

Standard For Business-To-Business E-Commerce.

KIRKLAND, Wash. (November 21, 2000) – Hubspan, an e-business infrastructure
provider, today announced that it has expanded service to support Commerce XML
(cXML), an open Internet-based standard for e-commerce, cXML reduces on-line
business trading costs by facilitating the exchange of content and transactions over the
Internet.

“Hubspan will contribute to establishing true open business-to-business trading
communities using 100 percent Web-based standards,” said Rick Luebbe, chief executive
officer. “With cXML, we continue to enable businesses of all sizes to take advantage of
vast amounts of supplier content on the web through our connectivity management
service.”

cXML provides an infrastructure that will streamline the process of digitally exchanging
catalog content and transactions in a secure manner. cXML supports all supplier content
and catalog models, including buyer-managed, supplier-managed, content management
services, electronic marketplaces, and web-based sourcing organizations. This will allow
suppliers to provide customers with selective access to personalized catalog content while
maintaining their unique branding and competitive differentiation.

The cXML initiative is complementary to existing XML initiatives led by CommerceNet,
RosettaNet, Information & Content Exchange (ICE) and Open Buying on the Internet
(OBI). Leaders in e-commerce applications such as Ariba and Ariba Supplier Link have
adopted cXML to take advantage of the vast amount of content available on the web also.

Hubspan is a hosted service for connecting businesses to online supply chains, trading
partners, marketplaces and private buyer networks. The company’s connectivity solutions
help bridge the communication barriers and technology gaps between business partners,
as well as provide the infrastructure to enable full supply chain collaboration. Through
one connection to the Hubspan service, businesses can reach any trading partner quickly
and cost effectively while also greatly reducing the cost and impact of maintenance and
change. By incorporating cXML into Hubspan’s products, the company will extend its
existing XML-based infrastructure and provide the foundation for their e-commerce
connectivity solution.

For example, cXML leverages suppliers’ existing e-commerce capabilities by allowing
buyers to access supplier Web sites from within a buy-side application, like Ariba. Using
this functionality, buyers can see their contracted items, private prices, and access
product configurators or libraries of products. In addition, through lower cost Internet
standards, cXML provides a more cost-effective alternative to Electronic Date
Interchange (EDI).

About Hubspan

Hubspan was founded by veterans in the e-procurement market with a vision of enabling
business partners to communicate regardless of their technology choices. Led by
seasoned professionals with expertise in business strategy, supply chain management, eprocurement
and XML technology, the Hubspan team includes the chief architect of
Microsoft’s MS Market, one of the first Internet procurement systems, and the founder
and CTO of 7Software, developers of an e-procurement system acquired by Concur
Technologies. More information on the company can be found at www.hubspan.com.

Hubspan and the Hubspan logo are trademarks of Hubspan, Inc.