Business-to-Business Integration
New Hubspan Approach for Business-to-Business Integration Enables Higher Level of Speed Between Companies
“Straight-Through IntegrationT” Facilitates Closer Connections Between Customers, Suppliers and Business Partners at Fraction of Cost
Seattle, Wash. – April 17, 2006 – Companies can now be more closely linked thanks to Hubspan, Inc.’s new business-to-business integration approach. Hubspan, a provider of a new class of Integration-as-a-Service (IaaS) solutions, has unveiled a better way to connect companies in order to enable faster turns on transactions and the delivery of a diverse flow of transaction streams and collaborative services across companies. Called Straight-Through IntegrationT, the new approach is a key component behind the company’s recently-announced Integration-as-a-Service (IaaS) solution. IaaS represents a breakthrough on-demand service that equips companies with a single connection to customers, business units, suppliers and partners – eliminating the need to build and maintain costly, point-to-point and hard-wired connections.
Straight-Through IntegrationT enables a company to unify different cross-enterprise documents and tasks, both synchronously and asynchronously, into a single set of request-response business transactions. This capability gives companies the ability to deliver information and conduct sophisticated transactions across multiple IT systems, firewalls and companies, at new execution speeds.
“Today, organizations need to drive transactions that span multiple applications and companies,” said Hubspan CEO Al Higginson. “Straight-Through IntegrationT is the key to what makes Hubspan work – it enables companies to differentiate by allowing more sophisticated, real-time connections across a wide network of companies, customers, partners, business functions and suppliers.”
Straight-Through IntegrationT is based upon loosely-coupled Service Oriented Architecture (SOA) integration techniques, and enables companies to realize the benefits of new Web services technologies without causing disruption or forcing the migration of customers or other suppliers and business partners.
Hubspan’s on-demand managed service is today’s most effective method for cross-enterprise integration. With Hubspan, organizations deliver higher levels of speed by more closely integrating processes, transactions and applications. Hubspan frees companies to focus on their core business – by outsourcing their business integration requirements to a purpose-built services network and team of experienced domain experts. The service is available now with usage-based pricing.
About Hubspan
Hubspan, Inc. provides a new class of Integration-as-a-Service (IaaS) solutions that reduces the cost of managing business integration and delivers a higher level of cross-enterprise speed. Through a single connection, Hubspan drives better connections by more closely integrating processes, transactions and applications between companies. Hubspan’s Straight-Through IntegrationT enables faster turns on a diversified flow of transactions and new collaborative services across a business network of customers, business units, suppliers and partners. Headquartered in Seattle, Washington, over 50 of the most demanding businesses connecting to partners in over 22 countries, rely on Hubspan to manage their cross-enterprise integration. Additional information can be found at www.hubspan.com


