Secure Your Cloud Content . . .and Your Twitter Handle
Posted by Margaret Dawson on September 19, 2011
I rarely blog on marketing topics, but today’s PR debacle by movie giant Netflix is just too hard to ignore. In case you missed it, Netflix put out a major announcement on how the company was spinning off its DVD mail business – now called Qwikster. It even used twitter to spread the news.
Unfortunately, the news of the day focused on an unknown tweeter who owned the twitter handle @qwikster. Suddenly, a poor bloke named Jason Castillo, who appears to go through life in a smoky haze, now has over 3,000 followers and lawyers hounding him.
I remember in the good old 80′s when marketers had to worry about getting the right 1-800 number to market your company or product, and there could be top dollar paid if someone else owned that toll free number. In fact, when running a telemarketing program for AMC, I went with upstart telecom provider Sprint so I could use 1-8xx-buy-jeep as part of a Jeep marketing program.
Of course, with the Internet, we have to constantly worry about who owns the domain names for companies and products, and lawyers and marketers are often busy trying to shore up the URL world.
And now, twitter.
It is hard to believe that the smart people at Netflix did not cover all their social media bases before making such a huge announcement that I’m sure they’ve been planning for months.
The lesson? Whether your product is targeted at consumers, SMB or large enterprise, the social Web cannot be ignored. And this is true for both the general community, your prospects and your customers. You and your company are “out there” whether you want to be or not. So, the need for greater due diligence and management of information is more important than ever.
Just like network admins who hugged the perimeter and ignored the power of the Internet and mobile workers were left with holes in their firewall, businesses who don’t realize the power of social media could be left with holes in their marketing and their corporate reputation.
Content and information is king, whether on your network, in the cloud, or on Twitter. Your job in IT, and in marketing, is to secure that content and how people access it.
Tags: Cloud Computing, netflix, qwikster, social media, Twitter
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